Analytics·4 min read
The three numbers worth watching
Most social dashboards show everything, which is another way of showing nothing. Three metrics that actually change what you do next.
By The Postreo team
Every network offers a dashboard full of numbers. Very few of them change a decision, which is the only test that matters.
Engagement rate, not raw engagement
A post that reached two hundred people and got twenty replies beat one that reached twenty thousand and got fifty. Rate keeps that visible.
Saves and shares over likes
A like costs nothing. A save is someone deciding they will want this again later, which is a much stronger signal about the content.
Follower movement after a post
Watch the day after, not the hour after. It tells you which posts brought people who intend to stay.