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Workflow·5 min read

How to schedule a fortnight of posts in twenty minutes

Batching is the whole trick, but only if the batching step is genuinely quick. A practical routine for filling a two-week calendar.

By The Postreo team

A week calendar with posts scheduled for LinkedIn, Instagram and Facebook.

Posting daily is not hard. Deciding what to post daily, every day, is what wears teams down. Batching moves that decision into one sitting.

Collect before you write

Spend the first five minutes listing raw material: a customer question, a shipped feature, a number worth sharing. Do not write captions yet.

Draft in one pass

Turn each item into a first draft without editing. Editing while drafting is what turns twenty minutes into two hours.

Place, then refine

Drop everything onto the calendar before polishing. Seeing the fortnight laid out tells you where the gaps and the repetition are.